A product feed is more than a list of items. It is the data Google uses to decide which searches your products match. Optimising the feed means making that data clearer, fuller and more accurate so the right products show for the right queries.
Feed optimisation is the core of our Google Merchant Centre service, where we refine product data so the catalogue matches more of the searches that matter.
Google reads your feed, not your store, to understand each product. If the data is thin or vague, the product matches fewer searches. Rich, accurate data widens the range of queries you can appear for.
Titles carry the most weight for matching. Lead with the terms a buyer would search, including brand, product type and key attributes, and keep the important words near the front.
Each attribute you complete gives Google another way to match and filter your product. Missing attributes shrink your reach and weaken placement.
| Attribute | Why it matters |
|---|---|
| Product type | Helps Google classify and match the item |
| Brand and GTIN | Ties the product to known catalogue data |
| Colour, size, material | Powers filters and specific searches |
Prices, stock and images change. A feed that updates regularly keeps products eligible and avoids the disapprovals that come from stale data.
Optimise titles for your best sellers first. The data work compounds fastest on the products that already attract demand.
This service covers the Merchant Centre feed and product data layer: setup, optimisation, feed rules and disapprovals. Campaign bidding and structure sit with our Google Shopping management. The two work best together.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media optimises Google product feeds with sharper titles, complete attributes and fresh data so products match more searches and stay eligible in Shopping.