After an acquisition or a brand simplification, businesses often need to merge two or more sites into one. Done well, consolidation combines the authority of both into a single stronger site. Done badly, it loses the rankings each one had earned.
Site consolidation is managed through our Migration SEO service for businesses across Australia.
Start by crawling every site and recording what each one ranks for, where its links come from and which pages earn traffic. You cannot decide what to keep until you know what each site is actually worth.
Two sites usually have pages covering the same topics. For each overlap, choose the stronger page to keep and plan to fold the other into it, so you end with one authoritative page rather than two competing ones.
Every retired URL needs a 301 to its closest equivalent on the merged site. Avoid mass-redirecting to the home page, because the value is in matching topic to topic so authority lands where it belongs.
Where two pages both have backlinks, keep one and redirect the other to it. Combining their links into a single page often ranks better than either did alone.
After the merge, watch indexation, redirects and rankings for both old sites against their baselines. Catching a missed redirect or a dropped page early protects the authority you set out to combine.
A migration only costs rankings when it is rushed or unplanned. With a full URL map, clean 301 redirects, preserved on-page signals and careful monitoring, you can move a site and hold or even improve its visibility.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media merges websites by auditing each site, consolidating overlapping content into the stronger page, redirecting topic to topic and monitoring closely so combined authority and rankings survive.