Google Merchant Centre issues can stop your products from showing. The good news is that most issues are fixable. The key is to diagnose quickly and act decisively.
We handle this in our Google Merchant Centre service, monitoring for issues and fixing them before they impact performance.
Disapproved products are the most common issue. Check the Diagnostics tab for the reason. Common causes are image policy violations, price mismatches, missing GTINs and incorrect categorisation. Fix the issue and request a review.
Account suspension is serious. The cause is usually a policy violation: misleading content, prohibited products or unreliable data. Read the suspension notice carefully, fix the root cause and submit an appeal.
Feed errors are technical. Check the feed format, the required fields, the encoding and the file size. Use Google's feed validator to catch errors before upload. Fix and re-upload.
If products are approved but not showing, check the bids, the budget, the product relevance and the competitive landscape. Low bids, high competition and poor relevance all reduce visibility.
A data feed is a file that contains all your product information: titles, descriptions, prices, images, availability and more. Google uses this feed to display your products in Shopping ads and free listings.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media explains Google Merchant Centre troubleshooting: how to fix disapproved products, account suspensions, feed errors and performance issues.