Promotions add a 'Special offer' annotation to Shopping ads and free listings. The annotation expands on click to show the offer details. Studies show that promotion annotations increase click-through rate by 10 to 28% for the same product. They are available in Australia for all approved Merchant Centre accounts.
In Merchant Centre, go to Marketing > Promotions > Add promotion. Fill in the promotion title (what shows to customers), a redemption code (if applicable), the promotion type (percent off, amount off, buy X get Y, free shipping) and the applicable products. For 'all products' promotions, select All products. For specific products, use a product filter by ID, brand or custom label.
For retailers with many SKU-specific promotions, use a promotions feed (a CSV or Google Sheet) submitted as a supplemental feed. Map promotions to products using promotion_id. This allows bulk promotion management without creating each promotion manually in the interface.
A data feed is a file that contains all your product information: titles, descriptions, prices, images, availability and more. Google uses this feed to display your products in Shopping ads and free listings.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media explains Merchant Centre promotions for Australian retailers: how to create offer annotations that increase CTR, writing promotion titles that pass Google review and using a promotions feed for bulk management of SKU-specific offers.