In Merchant Centre, go to Settings > Linked accounts > Google Ads. Enter your Google Ads Customer ID (the 10-digit number in the top right of your Google Ads account). Click Link. The request appears in Google Ads under Tools > Linked accounts > Merchant Centre. Accept the link in Google Ads. The link activates within 24 hours.
If your Google Ads account is managed by a Google Ads Manager Account (MCC), link Merchant Centre to the individual client account, not the MCC. Linking to the MCC does not give individual accounts access to the product data. If you are an agency managing multiple clients, each client's Merchant Centre must link to their individual Google Ads account.
If Shopping campaigns show a 'not approved' status after linking, check: (1) the Merchant Centre account has approved products in the correct country of sale (Australia, AUD), (2) the linked Google Ads account is billing in AUD, and (3) the Merchant Centre account has no active account-level suspensions. All three must be satisfied before campaigns can serve.
A data feed is a file that contains all your product information: titles, descriptions, prices, images, availability and more. Google uses this feed to display your products in Shopping ads and free listings.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media explains linking Google Merchant Centre to Google Ads for Australian retailers: the step-by-step linking process, the manager account structure error, and the three checks to run when campaigns show 'not approved' after linking.