The data feed is the engine of Google Shopping. A clean, accurate feed gets your products seen. A messy, outdated feed gets them disapproved or buried. This guide shows how to build and maintain a feed that works.
We manage this in our Google Merchant Centre service, from feed creation to ongoing maintenance and optimisation.
The feed contains every product detail Google needs to display your products: ID, title, description, link, image, price, availability, brand, GTIN, category and more. Every field matters.
Build the feed from your product database, ecommerce platform or inventory system. Export in the correct format: CSV, TSV or XML. Validate against Google's specifications before uploading.
Optimise titles with relevant keywords and brand names. Use clear, detailed descriptions. Upload high-resolution images. Keep prices and availability accurate. Update the feed at least daily.
The most common errors are missing required fields, incorrect GTINs, image policy violations and price mismatches. Fix them immediately. Disapproved products do not show.
A data feed is a file that contains all your product information: titles, descriptions, prices, images, availability and more. Google uses this feed to display your products in Shopping ads and free listings.
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TPR Media explains Google Merchant Centre data feeds for Australian retailers: what they contain, how to build them, how to optimise and how to fix common errors.