The Account Health section of Merchant Centre shows your account status, active issues and the policies you are flagged against. Check it weekly. Issues are categorised as account-level (can cause suspension) or item-level (disapprove individual products). Address account-level issues first.
The most frequent violations Australian retailers encounter are: price mismatch between the feed and the landing page, missing return policy information, disapproved products due to restricted categories (supplements, weapons, gambling products), and misrepresentation of shipping times. Each has a specific fix.
If your account is suspended, fix all identified violations before submitting an appeal. Submitting an appeal before fixing issues extends your suspension. Document the changes you made. Write a brief, specific appeal summary explaining what was wrong and what was fixed. Do not use generic appeal templates — Google reviewers see thousands of them.
A data feed is a file that contains all your product information: titles, descriptions, prices, images, availability and more. Google uses this feed to display your products in Shopping ads and free listings.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media explains Merchant Centre account health for Australian retailers: reading the Account Health dashboard, fixing the common violations (price mismatch, missing return policy, shipping inaccuracy) and the correct appeal process for suspensions.