Claude optimisation should be measured, not assumed. A simple, repeatable way to check whether the engine references your content turns a vague ambition into a program you can manage and improve.
Measurement is built into our Claude SEO service for Australian businesses that want to prove and improve their results.
Claude does not return a ranked list, so you measure presence in answers rather than position. The question is simple: when a customer asks Claude something you should answer, are you referenced?
Start with the real questions your customers ask, then test them on a schedule. A fixed set makes results comparable over time.
Because Claude weighs accuracy heavily, a wrong reference is worse than none. Check that any fact attributed to you is correct, and fix the source page when it is not.
| Measure | What it shows |
|---|---|
| Reference presence | Whether Claude mentions you at all |
| Coverage | How many prompts you appear for |
| Accuracy | Whether the cited facts are right |
Measurement only pays off when it changes your content. When a prompt never references you, strengthen the page that should answer it with clearer facts and better attribution.
Keep your test conditions identical each round. Comparable measurement matters more than testing a huge number of prompts.
No agency can guarantee a citation in any AI engine. We optimise the signals Claude looks for, such as clear answers, factual accuracy and trusted sources, which improves the odds over time.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media measures Claude citations with a fixed prompt set and tracks presence, coverage and accuracy so Australian businesses can prove and improve their Claude SEO.