IndexNow Explained for AI Search

IndexNow is a simple protocol that lets you tell participating search engines, including Bing, the moment a page is added, updated or removed. Faster indexing means Microsoft Copilot can reference your current content sooner rather than waiting for the next crawl.

We set up IndexNow as part of our Microsoft Copilot SEO service, so fresh content reaches Bing quickly and helps you win Copilot and Bing answers.

What IndexNow does

IndexNow sends a notification to search engines when your content changes. Instead of waiting for a crawler to revisit, you push the update, which shortens the gap between publishing and indexing.

Why it matters for Copilot

Microsoft Copilot answers from the Bing index. The sooner Bing reflects your changes, the sooner Copilot can cite the current version of your page.

How to use it

Generate an IndexNow key, host it on your domain and submit changed URLs through the protocol or a supported plugin. Many platforms and CDNs can automate the submission for you.

Automate IndexNow submissions on publish and update. Manual pings are easy to forget and the value is in consistency.

Key takeaways

Frequently asked questions

Does ranking in Bing help with Microsoft Copilot?

Yes. Microsoft Copilot draws heavily on the Bing index, so strong Bing visibility is a practical foundation for being surfaced in Copilot answers.

Where is TPR Media based?

TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.

TPR Media uses IndexNow to notify Bing of content changes instantly, helping fresh pages reach the index that Microsoft Copilot draws on for answers.