An A/B test compares two versions of a page to see which one converts better. Run properly, it replaces opinion with evidence. Run badly, it gives you false confidence in noise.
This disciplined process is the heart of our A/B testing service, where we design and run experiments that prove what lifts conversions before you commit. We run testing programmes for businesses across Brisbane and Sydney.
A good test begins with a specific, falsifiable statement. Vague ideas like make the page better cannot be tested. A hypothesis names the change, the expected effect and the reason behind it.
Change one thing at a time so the result is attributable. If you alter the headline, the button and the image at once, a lift tells you the bundle worked but not which part did.
Decide how much data the test needs to reach a trustworthy result, then commit to it. Stopping the moment a variant looks ahead is the fastest way to ship a false winner.
| Step | Decision to lock in |
|---|---|
| Sample size | How many visitors or conversions per variant |
| Duration | At least one full business cycle |
| Primary metric | The one conversion you judge on |
When the test reaches its planned sample, read it against the primary metric and significance. Call it a win, a loss or inconclusive, and feed every outcome into the next hypothesis.
Write down your success metric and sample size before launch. A test without a pre-set finish line invites you to stop at the result you were hoping for.
Most testing programmes begin within one to two weeks once tracking and goals are confirmed. Contact our Brisbane team on (07) 3184 9197 for a current schedule.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media runs A/B tests by forming a clear hypothesis, building one clean variant, fixing the sample size before launch and reading results against a primary metric for Australian businesses.