Heuristic review and heatmaps answer different questions. One uses expert judgement to spot usability problems, the other shows where real visitors look and click. Together they explain the friction your analytics only hints at.
Both methods sit inside every CRO audit we deliver, where we pair expert review with real visitor behaviour. We run this analysis for clients across Brisbane and Melbourne.
A heuristic review is an expert walkthrough of your pages against known usability principles. It catches clarity, trust and friction problems quickly, without needing large traffic to draw a conclusion.
Heatmaps show aggregate behaviour. Click maps reveal what people try to use, scroll maps show how far they read, and attention maps show what actually gets noticed.
| Heatmap type | Question it answers |
|---|---|
| Click map | What are people trying to interact with |
| Scroll map | How far down the page do they read |
| Move or attention map | Where does focus land first |
A heuristic review tells you what should be wrong based on principles. Heatmaps confirm whether visitors actually struggle with it. Used together, they turn a hunch into evidence worth testing.
Read heatmaps by device. Desktop and mobile behaviour differ enough that a single combined view can hide the real problem.
Most audits are delivered in two to three weeks, depending on the size of the site and the depth of the analytics review. Contact our Brisbane team on (07) 3184 9197 for a current schedule.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media combines expert heuristic review with click, scroll and attention heatmaps to expose conversion friction during CRO audits for Australian businesses.