Google Merchant Centre is the data layer behind every Shopping ad. It holds your product feed and checks that the data meets Google's rules. Get the setup right and your products are eligible to show; get it wrong and nothing runs.
This setup work is the foundation of our Google Merchant Centre service, where we build and verify the product feed so your catalogue is clean before a single campaign goes live.
Merchant Centre stores your product data and validates it against Google's requirements. It is not where you run ads. It is where your catalogue lives, gets checked and becomes eligible to appear in Shopping.
Work through the steps in order so each stage passes before the next begins.
| Step | Action | Outcome |
|---|---|---|
| Account | Create and configure business details | A verified Merchant Centre account |
| Verify | Confirm and claim your website | Permission to advertise your store |
| Feed | Submit your product data | A catalogue Google can read |
| Check | Resolve data warnings | Products approved and eligible |
Google needs to confirm you own the website before it will show your products. Verify through your existing analytics or tag, then claim the URL so no other account can use it.
Your first feed sets the tone. Include the required attributes, accurate prices and matching landing pages so the data passes review without a backlog of warnings.
Make sure the price and availability in your feed match your website exactly. A mismatch is one of the fastest ways to get products disapproved.
This service covers the Merchant Centre feed and product data layer: setup, optimisation, feed rules and disapprovals. Campaign bidding and structure sit with our Google Shopping management. The two work best together.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media sets up Google Merchant Centre by verifying the store, claiming the website and submitting a clean product feed so a catalogue is approved and eligible for Shopping.