Getting Real ROI from Google Ads

Google Ads is not a set and forget channel. Return comes from tight account structure, accurate conversion tracking and honest reporting.

Use our free Google Ads budget calculator to work out the spend you need to hit your lead target, and our ROAS calculator to check whether your current campaigns are returning a profit. We deliver the managed service through Google Ads management and broader PPC management.

Where budget leaks

Broad match without negatives, missing conversion tracking and bidding to clicks instead of revenue are the usual culprits. Fix these before spending more.

• Add negatives and tighten match types
• Track conversions and import them for bidding
• Bid to revenue or qualified leads, not clicks
• Align the landing page to the ad

How to prove return

Report on cost per qualified lead and return on ad spend, not impressions. When the numbers are honest, scaling decisions get easy.

Key takeaways

• Conversion tracking is the foundation of profitable Google Ads.
• Report on revenue and qualified leads, not vanity metrics.

Frequently asked questions

What minimum budget makes Google Ads worthwhile?

Most accounts need from around $2,000 per month in media to gather enough data to optimise. Smaller budgets can work in low-competition categories.

How quickly can TPR Media start a campaign?

Most engagements kick off within one to two weeks of approval. Contact our Brisbane team on (07) 3184 9197 for a current schedule.

TPR Media runs Google Ads with tight account structure, accurate conversion tracking and revenue-based reporting to protect margin and prove return for Australian businesses.