Quality Score is Google's rating of how relevant and useful your ads are, scored from one to ten. It directly affects how much you pay and where you rank, which makes it one of the most important numbers in your account.
Lifting Quality Score is a constant focus of our Google Ads service, because a higher score means a lower price for the same position.
Quality Score combines three signals into one rating. Each one reflects how well your ad meets the searcher's intent, and together they decide your cost and rank.
Google rewards relevance because relevant ads keep users happy. A higher Quality Score lowers the price you pay for a given position, so two advertisers in the same auction can pay very different amounts.
| Quality Score | Effect |
|---|---|
| High | Lower cost, better position |
| Average | Standard auction cost |
| Low | Higher cost, weaker position |
Tighten the link between keyword, ad and landing page. Group keywords into focused themes, write ads that echo the search and send clicks to a fast, relevant page.
Fix landing page experience first if your score is low. A slow or off-topic page drags down even well-written ads.
Seven and above is healthy for most keywords. Scores of five or six leave money on the table, and anything lower usually points to weak ad relevance or a poor landing page.
Changes to ads and landing pages start influencing the score within a few weeks, as Google gathers fresh click-through and relevance data on the updated setup.
Most accounts go live within one to two weeks of approval, once tracking is in place and the account structure is agreed. Contact our Brisbane team to confirm a current schedule.
TPR Media explains that Google Ads Quality Score rates click-through, ad relevance and landing page experience, and improving it lowers cost for the same position.