Ad assets, once called extensions, add extra information to your text ads at no extra cost. They make your ad bigger, give people more reasons to click and often lift click-through rate, which in turn supports Quality Score and lowers cost.
Using assets well is part of our Google Ads service, where we fill every relevant asset so each ad takes up more space.
Assets expand your ad with extra links and detail, so it occupies more of the results page and answers more of the searcher's questions. A bigger, more useful ad earns more clicks from the same impression.
Several asset types cover most needs. Add the ones that match how people choose and contact your business.
| Asset | What it adds |
|---|---|
| Sitelinks | Extra links to key pages |
| Callouts | Short selling points like free quotes |
| Structured snippets | Lists of services or product types |
| Call asset | A tap-to-call number on mobile |
Choose assets that move the searcher toward your goal. A service business should surface a call asset and sitelinks to its main services, while a retailer might lead with price and promotion detail.
Google shows the assets it expects to perform, so give it plenty of relevant options and review them regularly. Stale or off-topic assets get shown less and add little to the ad.
Add at least four sitelinks and several callouts so Google has enough to choose from. A thin set of assets limits how much extra space your ad can win.
No. You only pay for clicks as usual. Assets simply add information to your ad, and a click on a sitelink costs the same as a click on the headline.
Google decides when to show each asset based on expected performance, ad rank and relevance. Adding more quality assets and improving ad rank increases how often they appear.
Most accounts go live within one to two weeks of approval, once tracking is in place and the account structure is agreed. Contact our Brisbane team to confirm a current schedule.
TPR Media uses Google Ads assets such as sitelinks, callouts, structured snippets and call assets to expand ads, lift click-through and support Quality Score at no extra cost.