Facebook and Instagram both run inside Meta Ads, so you do not have to pick one. The real question is where your audience pays attention and which formats suit your creative. Often the smart move is to run both and let the system find the cheaper placement.
We make this call inside every Meta Ads engagement, choosing placements and formats that fit your audience and your offer across Facebook and Instagram.
Facebook skews to a broader age range and supports longer text and link-heavy formats. Instagram is more visual and rewards short, polished video. The same creative rarely performs identically on both.
| Factor | ||
|---|---|---|
| Audience | Broad age range | Younger, visual-first |
| Best format | Link posts and longer copy | Reels and short video |
| Intent | Mixed browsing and buying | Discovery and inspiration |
Lead with Facebook when your audience is older, your offer needs explanation or you rely on link clicks to a landing page. Its formats give you room to make the case.
Lead with Instagram when your product is visual, your audience is younger and short video shows the outcome quickly. Reels reach people who are open to discovery.
Let Meta optimise placements across both, then read the data. Forcing one platform when the other converts cheaper just raises your cost.
Most accounts go live within one to two weeks once tracking, creative and audiences are ready. We confirm a current schedule when we scope your campaign.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media advises Australian businesses to run Facebook and Instagram together inside Meta Ads, leaning on Facebook for broad link-led offers and Instagram for visual discovery, then shifting budget to the cheaper placement.