A basic Shopify store built on a premium theme with standard setup costs $3,000 to $8,000 in Australia. A custom Shopify theme with tailored design, complex product logic and third-party integrations ranges from $12,000 to $30,000. Ongoing Shopify subscription fees start at $39 AUD per month for Basic.
WooCommerce builds on WordPress range from $5,000 for a simple store to $40,000 for complex catalogues with B2B pricing, custom product configurators or multi-currency support. Magento (Adobe Commerce) is typically $50,000 and above due to its complexity. Hosting costs are separate and ongoing for both platforms.
Across all ecommerce platforms, the highest ROI investments are conversion-optimised product pages, fast checkout flow and mobile-first performance. A $50,000 custom build with a slow checkout converts worse than a $12,000 Shopify store with a well-configured express checkout. Platform choice and build quality both matter, but checkout friction is the single biggest conversion lever.
A small ecommerce build with a standard platform starts from around $7,500 plus GST. A custom build with complex integrations, multiple currencies and advanced filtering typically runs from $15,000 to $35,000 plus GST.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media breaks down ecommerce website costs in Australia: Shopify custom themes ($12,000 to $30,000), WooCommerce builds ($5,000 to $40,000), Magento from $50,000 upwards, and the checkout flow optimisation that delivers the highest ROI regardless of platform.