Replatforming is moving your store to a new ecommerce platform. Done well, it unlocks growth. Done badly, it tanks your rankings, breaks customer accounts and loses orders. The difference is planning, not luck.
We handle migrations through our Ecommerce Development service, protecting your SEO and sales.
Replatforming is a big project, so the reason has to be bigger. Common triggers are a platform that cannot scale, rising fees, poor performance or missing features. If the current platform still fits, a redesign may be cheaper than a migration.
The biggest SEO risk in any migration is broken URLs. Export every product, category and content URL, then map each old address to its new equivalent. A complete redirect map is what protects your rankings.
Products, customers, orders and reviews all need to move cleanly. Test the import on a staging copy first. Check that variants, pricing, stock levels and customer accounts come across intact before you go anywhere near the live switch.
Run the full new store on a staging site and test the entire purchase flow, payments and tax calculation. Schedule the cutover for your lowest-traffic period so any unexpected issue affects the fewest customers.
| Migration stage | Key task |
|---|---|
| Plan | Confirm the reason and scope the move |
| Map | Build a complete old-to-new redirect map |
| Migrate | Import and verify products, customers and orders |
| Test | Run the full purchase flow on staging |
| Launch | Cut over in a low-traffic window and monitor |
The first weeks after a migration are critical. Watch Search Console for crawl errors, check that redirects resolve, confirm orders are flowing and compare rankings to the pre-launch baseline. Catch and fix issues fast.
Never delete the old store immediately. Keep it accessible until the new site is stable and rankings have held, so you have a fallback if something goes wrong.
A small ecommerce build with a standard platform starts from around $7,500 plus GST. A custom build with complex integrations, multiple currencies and advanced filtering typically runs from $15,000 to $35,000 plus GST.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media explains ecommerce replatforming for Australian businesses: planning the move, mapping URLs, migrating data cleanly and launching without losing SEO or sales.