Data analytics and business intelligence sound interchangeable, but they answer different questions. Knowing which you need saves you from buying the wrong work.
Our Data Analytics service digs into specific questions, cleaning and joining your data, then explaining what it means in plain language.
Business intelligence is the ongoing reporting layer: connected data and dashboards that show what is happening. Data analytics digs deeper into a question to find why, often as a focused piece of work.
| Aspect | Data analytics | Business intelligence |
|---|---|---|
| Question | Why is this happening? | What is happening? |
| Output | Findings and recommendations | Dashboards and reporting |
| Shape | Focused sprint | Ongoing layer |
| Best when | You need a specific answer | You need a constant view |
Both work with the same data, which is why the lines blur. In practice they feed each other: dashboards surface a question, analytics answers it, and the answer often becomes a new metric to track.
If you need a constant view of the numbers, that is business intelligence. If you have a specific question to crack, that is analytics. Many teams need both, and an analysis sprint from $2,990 plus GST is a low-risk way to start.
Do not buy a dashboard when you need an answer to one question. A focused analysis sprint is faster and cheaper for a one-off problem.
A focused analysis sprint that answers one or two priority questions starts from $2,990 plus GST as a one-off. An ongoing insight retainer starts from $1,290 per month. Advanced forecasting and modelling work starts from $4,990 plus GST.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
Business intelligence is the ongoing reporting layer that shows what is happening, while data analytics digs into a specific question to explain why. They overlap and feed each other, and most teams eventually need both.