Most dashboards track too much. A handful of measures drive almost every decision that matters, and the rest is noise that makes the important numbers harder to see.
When we scope our Data Analytics service, we start by cutting the metric list down to the few that change behaviour.
These four answer who to keep, what to sell and where to spend. Get them right and most decisions become clearer.
Raw traffic, follower counts and total impressions feel good but rarely change a decision. They belong in a footnote, not the top of a dashboard.
A KPI is only useful if someone acts when it moves. Before adding a metric, name the action a change would trigger. If there is no action, leave it off.
A dashboard with five well-chosen numbers beats one with fifty. Clarity drives action; clutter hides it.
A focused analysis sprint that answers one or two priority questions starts from $2,990 plus GST as a one-off. An ongoing insight retainer starts from $1,290 per month. Advanced forecasting and modelling work starts from $4,990 plus GST.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
The data analytics KPIs that matter most are customer lifetime value, retention, margin by product and return by channel. Vanity metrics like raw traffic rarely change decisions and should be left off core dashboards.