Most teams have more test ideas than time. Prioritisation frameworks like ICE and PIE turn a long, unranked list into an ordered roadmap so you run the ideas most likely to pay off first.
We use these frameworks to build the test roadmap inside our conversion optimisation service. We prioritise tests for businesses across Brisbane and Adelaide.
Testing capacity is limited by traffic and time. Without a method to rank ideas, teams test whatever shouts loudest, not what is likely to move the most revenue.
Both frameworks score each idea on a few simple factors, then sort by the total. The point is a shared, honest ranking, not a perfect formula.
| Framework | Scores on |
|---|---|
| ICE | Impact, Confidence, Ease |
| PIE | Potential, Importance, Ease |
Score each idea, sort the list and test from the top. Revisit scores as you learn, since a result that lifts confidence in a related idea should push it up the queue.
Treat the scores as a conversation starter, not a verdict. The ranking aligns the team; judgement still decides ties.
Most CRO engagements begin within one to two weeks once analytics and goals are confirmed. Contact our Brisbane team on (07) 3184 9197 for a current schedule.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media prioritises CRO test ideas with the ICE and PIE frameworks, scoring each idea on impact, confidence and ease so the highest-value tests run first.