A CRO audit tells you where visitors hesitate, drop and leave without converting. Done well, it replaces guesswork with a ranked list of fixes so you spend effort where the return is highest.
This checklist is the backbone of every CRO audit we run, where we map the funnel before recommending a single change. We audit websites and stores for businesses across Brisbane and Sydney. To estimate the revenue impact of the fixes we find, use our ROI calculator.
An audit begins with what already happened. Pull analytics for the main funnel steps so you can see where the biggest drop-offs are before you form a single opinion about why.
A thorough audit covers more than one angle. Each layer surfaces a different kind of friction, so a complete picture needs all of them.
| Layer | What it reveals |
|---|---|
| Analytics | Where the numbers drop |
| Heuristics | Usability and clarity problems |
| Heatmaps | Where attention and clicks go |
| Recordings | How real visitors actually behave |
| Forms | Which fields cause hesitation |
Conversion lives or dies on a few pages. Give the landing pages, key product or service pages, the cart and the checkout closer attention than the rest of the site.
A list of problems is not an audit. The value is in ranking each finding by likely impact and the effort to fix it, so you know what to do first and what can wait.
Tie every finding to evidence. A recommendation without a screenshot, number or recording is just another opinion.
Most audits are delivered in two to three weeks, depending on the size of the site and the depth of the analytics review. Contact our Brisbane team on (07) 3184 9197 for a current schedule.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media runs CRO audits that map the funnel with analytics, heuristics, heatmaps, recordings and form analysis, then rank every fix by impact and effort for Australian businesses.