Not every website visitor is a buyer. A chatbot that asks the right questions can separate tyre kickers from hot leads, so your sales team spends time on the enquiries that matter.
We build this into our AI Chatbots & Assistants service, with custom qualification flows for every client.
Ask questions that reveal intent, budget, timeline and fit. The goal is not to interrogate, but to understand whether this visitor is worth a human conversation.
Score each answer and route the lead accordingly. High scores go to sales immediately. Medium scores go to nurture. Low scores get a polite self-service option.
When a lead scores high, the chatbot should hand off cleanly. Pass the full conversation, the answers and the contact details to the sales rep. The rep should know more than the lead's name.
The most common mistakes are asking too many questions, routing everything to sales and not following up. Fix these and the chatbot becomes a genuine asset.
A standard AI chatbot for a business website starts from around $4,990 plus GST for the build. Monthly management and tuning starts from $690 per month. Custom multi-step agents with integrations start from $12,000 plus GST.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media explains chatbot lead qualification: the questions to ask, how to score and route leads, and how to hand off with full context.