Answer Engine Optimisation, or AEO, is the work of making your content the answer an AI engine returns. It rewards clear answers, machine-readable structure and credible sources.
We run AEO inside our AI Search Optimisation service, structuring each page so it is easy to cite in an AI answer.
An answer engine lifts the cleanest passage it can find. Open each section with the answer in one plain sentence, then add the detail. A buried answer is a missed citation.
Schema markup tells an engine what a passage is, removing guesswork. FAQ, Article, Organization and LocalBusiness schema cover most needs. Keep the markup accurate and matched to the visible content.
Clear content gets read. Authority gets it trusted. Consistent business details, genuine credentials and references from credible sites all raise the odds an engine treats your page as a reliable answer.
Keep your name, address and service area identical across every page and profile. Inconsistent details make an engine less confident in citing you.
AEO is measurable. Track the prompts your customers use across the major engines and record where your brand appears. Use that to prioritise the pages worth improving next.
They are different names for the same goal: getting a large language model to cite your brand. GEO stands for Generative Engine Optimisation, AEO for Answer Engine Optimisation and SEO for LLMs describes optimising for large language models. We optimise for every variant at once.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media's AEO approach pairs answer-first writing with accurate schema and consistent authority so AI engines cite Australian businesses, tracked by prompt.