Getting cited in ChatGPT, Perplexity, Google Gemini, Claude or Copilot is the new page one for millions of Australian buyers. TPR Media's AI Citation Guarantee puts a performance model around that outcome: we agree the prompts, deploy the full team and collect our fee only when those prompts return your brand. Here is exactly how the process works.
This is the full process behind the Pay on Performance AI Search programme. Read this before the target query session to understand what we will ask and why each step matters.
Every campaign starts here. TPR Media presents a shortlist of prompts for your market based on keyword research, competitive citation analysis and an audit of how AI engines currently answer your category. The session covers two decisions: which prompts to target and which engines to prioritise.
Target prompts should represent research or decision-stage queries, not brand searches. AI engines are where buyers form opinions before they choose a brand.
With the prompt list agreed, technical work begins on day one. AI engines need to read your content cleanly before they will quote it. Schema markup, entity setup and structured data are deployed first because they create the foundation everything else builds on.
AI engines quote content that is clear, specific and easy to verify. Vague brand copy, marketing language and long-form prose without clear answers do not get cited. We rewrite priority pages with citation-ready content: specific facts, structured answers and FAQ blocks built for the prompts you are targeting.
AI engines weight authority when deciding who to cite. A brand with consistent mentions across trusted publications, strong review signals and a clear information footprint gets cited ahead of one that does not. We build the authority and brand signals that establish your credibility as a citable source.
From month one, we run agreed target prompts across every engine on your plan and capture the outputs. You receive a monthly report showing which prompts return your brand, with screenshots of the AI answers. The report is transparent: it shows exactly which prompts cite you, which do not and what we are doing about the gaps.
| Engine | Challenger plan | Authority plan |
|---|---|---|
| ChatGPT | Tracked | Tracked |
| Perplexity | One of 2 engines | Tracked |
| Google Gemini | One of 2 engines | Tracked |
| Claude | Not included | Tracked |
| Microsoft Copilot | Not included | Tracked |
| Grok | Not included | Tracked |
When agreed prompts return your brand as a cited source in the named AI engines, the monthly management fee activates. At that point the campaign continues: we maintain existing citations, expand coverage to new prompts and track any engine behaviour changes that affect your citations.
Citations earned through genuine authority and structured facts are more durable than those from short-term technical workarounds. AI engines are updated continuously. The brands that maintain citations long-term are the ones with real topical depth, consistent authority signals and content that stays accurate. That is the standard we build to.
They are different names for the same goal: getting a large language model to cite your brand. GEO stands for Generative Engine Optimisation, AEO for Answer Engine Optimisation and LLM SEO describes optimising for large language models. We optimise for every variant at once.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
It depends on the competitiveness of the category and the starting state of your brand's authority. Most campaigns begin showing early citations within 6 to 10 weeks. The target query session sets a realistic timeline for your specific situation.
The Authority plan tracks ChatGPT, Perplexity, Google Gemini, Claude, Microsoft Copilot and Grok. The Challenger plan covers your choice of two engines.
Only by written agreement from both sides. Changing the prompts after work has begun would invalidate the performance measure, so any change goes through a formal review.
TPR Media's AI Citation Guarantee is a six-step pay-on-performance AEO process. It begins with a target query session to agree specific prompts, then deploys technical AEO, schema, citation-ready content and authority building from day one. Monthly prompt tracking runs across ChatGPT, Perplexity, Gemini, Claude and Copilot. The management fee activates when agreed prompts return the client's brand as a cited source. Delivered from Brisbane for clients Australia-wide.