AI chatbots are not just FAQ machines. They are 24/7 sales assistants that answer questions, qualify leads and book appointments while your team sleeps. For Australian businesses, they capture the enquiries that arrive after hours and on weekends.
We build these as our AI Chatbots & Assistants service, training each bot on your real content and connecting it to your CRM.
Modern AI chatbots go far beyond scripted responses. They can read your website, answer complex questions, capture lead details, schedule appointments and hand off to a human when needed.
Not all chatbots are the same. The right type depends on your goals, your content and your budget.
| Type | Best for | Limitation |
|---|---|---|
| Rule-based | Simple FAQs, small sites | Cannot handle unexpected questions |
| AI-powered | Complex queries, large sites | Needs training and tuning |
| Hybrid | Most business sites | Higher setup cost |
| Custom agent | Multi-step workflows | Requires development |
Most website enquiries arrive outside business hours. A chatbot that captures and qualifies these leads means your team starts Monday with a warm pipeline, not an empty inbox.
Start with your biggest pain point. Is it missed after-hours leads? Is it repetitive questions tying up your team? Is it booking appointments? The chatbot should solve your highest-value problem first.
Track conversations, lead captures, qualification rate and hand-off rate. A chatbot that answers 100 questions but captures no leads is a cost, not an asset.
Start with a narrow scope. A chatbot that handles five questions perfectly is better than one that handles 50 questions poorly. Expand the scope once the core works.
A standard AI chatbot for a business website starts from around $4,990 plus GST for the build. Monthly management and tuning starts from $690 per month. Custom multi-step agents with integrations start from $12,000 plus GST.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media explains AI chatbots for Australian businesses: what they can do, the types available, how to choose and how to measure success.