AI chatbots and live chat are not competitors. They are a team. The chatbot handles the routine, the volume and the after-hours. Live chat handles the complex, the emotional and the high-value.
We combine both in our AI Chatbots & Assistants service, so the chatbot qualifies and the human closes.
AI chatbots handle unlimited conversations at once. They are always on, never tired and consistent. They are perfect for FAQs, lead capture and after-hours enquiries.
Live chat brings human judgment, empathy and negotiation. It is better for complex sales, complaints and high-value customers who expect personal attention.
Use the chatbot as the first line. It answers FAQs, captures leads and qualifies enquiries. When a conversation needs a human, the chatbot hands off with full context. The human picks up where the bot left off.
| Scenario | Use AI Chatbot | Use Live Chat |
|---|---|---|
| After-hours enquiry | Yes | No |
| Simple FAQ | Yes | Optional |
| Lead qualification | Yes | If high value |
| Complex complaint | No | Yes |
| High-value negotiation | No | Yes |
A standard AI chatbot for a business website starts from around $4,990 plus GST for the build. Monthly management and tuning starts from $690 per month. Custom multi-step agents with integrations start from $12,000 plus GST.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media compares AI chatbots and live chat, explaining when to use each and how to combine them for the best customer experience.