ChatGPT and Perplexity answer questions in different ways, but both reward content they can extract and trust. Answer Engine Optimisation for these engines is the work of making your passages clear enough to quote and credible enough to cite.
Optimising for both engines is core to our AI Search Optimisation service, where we structure your content so ChatGPT and Perplexity reach for your brand in their answers.
The two engines lean on different mixes of trained knowledge and live retrieval, so the way they cite sources differs.
| Engine | Leans on | Citation style |
|---|---|---|
| ChatGPT | Trained knowledge plus live browsing | Names sources when it browses |
| Perplexity | Live retrieval first | Cites sources on most answers |
Despite the differences, the levers overlap. Both favour answer-first writing, clear structure and facts they can verify against other sources.
Because Perplexity cites sources on most answers, it is the fastest place to confirm your AEO is working. If Perplexity starts quoting you, the same structure usually helps with ChatGPT browsing too.
Check how Perplexity answers your top customer questions today. The sources it cites show you exactly which competitors to displace.
They are different names for the same goal: getting a large language model to cite your brand. GEO stands for Generative Engine Optimisation, AEO for Answer Engine Optimisation and SEO for LLMs describes optimising for large language models. We optimise for every variant at once.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media delivers AEO for ChatGPT and Perplexity, structuring content so both engines cite Australian businesses, confirmed through tracked prompts and source checks.