Build Trust with Marketing
The concept of trust has been around since the dawn of time, but in today’s society, trust is quickly becoming a critical component of business. This is due to the ever-increasing competition and consumer expectations. It’s a fact that consumers will pay more and are likely to return to a business they trust. By establishing […]
Gmail Now Finishes Your Sentences
There are days which I am inundated with emails. I trawl my inbox for the information, questions and essay-like briefings to dissect. Responding to all these emails takes time and endless niceties which after a while, become a little robotic. This is where Gmail’s Smart Compose shines. The new feature is available to many users […]
Why Are Online Reviews So Important?
Remember the days when you had to trust that spending your money resulted in what you were looking for. Going to the store and making a big purchase was daunting. How do I truly know this isn’t going to break, fall apart, or just plain not work the way it should? The answer was: you […]
Why Are Scam Emails Written So Poorly?
Have you ever received an email from a so-called Nigerian prince? They are harrowingly attempting to smuggle wealth out their nation, and need a foreigner’s help. Others will say you are the beneficiary of an unbeknownst distant relative’s will, who happens to be an exceedingly rich monarch with no immediate family and millions of dollars […]
The History Of The Hashtag
In August of 2007 internet aficionado Chris Messina proposed the early adopters of Twitter group tweets with the pound (#) symbol to tag posts. The idea did not fall on deaf ears. A writer named Stowe Boyd soon after approved of the notion, and thus the hashtag was born. Messina expanded on his initial thoughts […]
How LinkedIn Has Grown Its Social Kingdom
Have you logged into LinkedIn lately? The social platform is now more than just where you go to update your digital resume when you finally receive that promotion. The place is buzzing. It’s the virtual water-cooler where people network, share industry goss’, and write insightful and provoking articles. Since the turn of 2011, its user […]
Has Spell Check Ruined Us?
Some of us spend all day, everyday, typing away at a keyboard. Whether writing out a report or responding to an important client, we rely on spell check to guide us. The red squiggly little line is our saviour. If you’re anything like me, you may have noticed that when left unassisted, the correct spelling […]
The New Nano-Influencer
You’ve heard of influencers, right? People whose job it is to, well—be influential. They’re on every social network and device spruiking festivals and luxury brands to their huge list of followers, for a price. These people are popular for popular’s sake and brands are utilising them now more than ever. This relationship is where the […]
What’s The Perfect Video Length?
Human beings are fickle. The internet and its infinite distractions have made us all realise our focus isn’t lazor-like. According to research, only about 20% of people read online articles through to the end. Videos on the internet are the same too. Many are played from the beginning, but so many are not watched to […]
The Rise Of The Live Stream
It seems as if every brand is wading into the live stream this year. Amazon recently launched a 24 hour home-shopping channel with affable hosts discussing deals, holiday gifts and the latest shiniest gadgets. Twitch has become so popular, people are becoming millionaires playing video games in their guest bedrooms. Social networks have noticed the trend […]
Where Is Twitter Heading?
Twitter is a brilliant example of the power of the internet. The social network was founded on the premise of brevity and was popularised by its chic 140 character limit. It launched the hashtag and built a stronghold in the mainstream media landscape. People once tweeted about news stories, but tweets are now news stories […]
What We Learned From Myspace
Myspace was once the social networking site. Its meteoric rise into the public spotlight made it the front-runner in the Web 2.0 race, right as the social internet was burgeoning. At its peak in June of 2008, the website attracted 75.9 million unique visitors, making it the most popular website in the world. At the […]
