Retail Paid Ads Guide 2022

After 10+ years of helping retailers grow through the ups and downs in the Australian marketplace here are the things I have used to increase sales and leads resulting in the growth of those retail businesses over that time. Tip: You must work backwards when assessing either existing ad accounts or starting new ones. Below […]

How To Write A Meta Description

The meta description of a web-page is a simple, yet overlooked part of search engine optimisation. The meta description is a short excerpt pulled from the text of a particular web-page and presented underneath the links of a search result’s page. Google has come and outrightly said that a meta description is not factored into […]

Speak Up! The Future Of Voice

Bold claims exist around voice. According to the news, it’s set to replace the keyboard. Apple’s mobile assistant Siri is already a go-to for busy people out-and-about, but voice in the home is here. Amazon’s Echo and Google Home are two devices which are being placed on coffee tables and bookshelves around the world. These virtual […]