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Marketing insights, tips and industry news from the demented (but brilliant) marketing geniuses behind tprmedia
Ever wondered how data science shapes corporate sustainability? Dr. Nipa Basu leads the charge at GHD Digital, blending data science with environmental expertise. GHD Digital’s data science and AI group is still convincing the engineering sector to digitalise. Dr. Basu contrasts financial services data readiness with engineering’s slower digitisation. Most
As part of our ongoing series with BSB, here are the steps we take with each client when starting a new campaign. These questions will prompt you to generate key ideas at the start of any campaign.   tpr.media strategy questionnaire 01. Business Information 01.1 How old is the business?
It’s such a simple question. What is your competitive advantage?  Whenever we are getting to know a new client, we have a process of discovery that we complete to scratch beneath the surface. We need to deeply understand your business, your products, your clients, and what sets you apart from
These are conversations that we have been having day in and day out for over a decade now and you know what? Other than technological advancement, the fundamentals remain the same. Whether you prefer to do it yourself or get some help, here is a roadmap to marketing in 2020.