It is often the case that companies focus their attention on sales and straightforward marketing tactics that they forget to take time to shift this attention towards crafting a solid brand. Just like people, brand’s need personality. Without personality, there is little likelihood you will receive the desired level of
The silly season is upon us. Present shopping and work drinks is keeping us up late, out and on about, and constantly on the phone. While people are winding down at work, they’re preparing themselves for as much fun as they can fit into their break. This time of year,
While you may not have heard of the word ‘listicle’, if you have perused any news website on the internet in the last ten years, you have probably come across this style of article. A listicle is easy and simple style of writing content as a list. Nearly a decade
‘Innovative’, ‘revolutionary’, ‘transformative’ – journalists and bloggers rely on these words to label emerging digital technology. They claim new inventions will make our current everyday online tools obsolete. One resounding example of ‘innovative’ technology which ultimately failed was the chatbot. First said to be leading the charge towards replacing basic
Technology has come a long way. No one can argue that. But we still attach the notion of technology to a device of some sort. Could this be changing? Tech startup company, Noveto is pioneering the shift towards device-less technology with innovative ideas that could see the end of earphones
