Why Is Content Now So Disposable?

Remember when posting anything on the internet meant something? The thought, effort and timing was deliberated and fussed over. Edit after edit made, with a looming sense of uncertainty. ‘Will the internet like this?’ Well, these days people are a lot more comfortable pressing the ‘send’ button and publishing to the big wide world. Micro-publishing […]

How To Craft A Stellar Crowdfunding Video

People have great ideas all the time. Turning that idea into a reality takes time, effort and to be honest, good ol’ fashion luck. Kickstarter and other crowdfunding platforms are now here to help self-motivated entrepreneurs get their start-up off the ground. These services allow the online masses to sift through campaign ideas to throw […]

Why You Should Be Making Interactive Videos

Video is great. We can all agree on that right? Content feeds are alive with eye-catching motion, enticing readers to pause and take a moment. The medium is exploding right now because it works. 54% of consumers want to see more videos from brands. In fact, one could argue video might be too popular at […]

The Rise Of The Live Stream

It seems as if every brand is wading into the live stream this year. Amazon recently launched a 24 hour home-shopping channel with affable hosts discussing deals, holiday gifts and the latest shiniest gadgets. Twitch has become so popular, people are  becoming millionaires playing video games in their guest bedrooms. Social networks have noticed the trend […]