Why Is Content Now So Disposable?

Remember when posting anything on the internet meant something? The thought, effort and timing was deliberated and fussed over. Edit after edit made, with a looming sense of uncertainty. ‘Will the internet like this?’ Well, these days people are a lot more comfortable pressing the ‘send’ button and publishing to the big wide world. Micro-publishing […]

The New Nano-Influencer

You’ve heard of influencers, right? People whose job it is to, well—be influential. They’re on every social network and device spruiking festivals and luxury brands to their huge list of followers, for a price. These people are popular for popular’s sake and brands are utilising them now more than ever. This relationship is where the […]