Retail Paid Ads Guide 2022

After 10+ years of helping retailers grow through the ups and downs in the Australian marketplace here are the things I have used to increase sales and leads resulting in the growth of those retail businesses over that time. Tip: You must work backwards when assessing either existing ad accounts or starting new ones. Below […]

What is your competitive advantage?

It’s such a simple question. What is your competitive advantage?  Whenever we are getting to know a new client, we have a process of discovery that we complete to scratch beneath the surface. We need to deeply understand your business, your products, your clients, and what sets you apart from your competition. This is a […]

Why Aren’t You Geo-fencing?

Mobile smartphones are now intrinsic to our lives. Consumers are constantly using their smartphones to check messages, update and search. By 2020, 2.5 billion people will own a smartphone. In Australia, 88% of the population own a smartphone and look at their small screens an average of 35 times per day. These statistics, along with […]