What is your competitive advantage?
It’s such a simple question. What is your competitive advantage? Whenever we are getting to know a new client, we have a process of discovery that we complete to scratch beneath the [...]
A Marketing Roadmap for 2020 – Phase 1: Logo & Branding
These are conversations that we have been having day in and day out for over a decade now and you know what? Other than technological advancement, the fundamentals remain the same. Whether you [...]
How To Write A Meta Description
The meta description of a web-page is a simple, yet overlooked part of search engine optimisation. The meta description is a short excerpt pulled from the text of a particular web-page and [...]
Why Is Content Now So Disposable?
Remember when posting anything on the internet meant something? The thought, effort and timing was deliberated and fussed over. Edit after edit made, with a looming sense of uncertainty. ‘Will [...]
The Rise Of The Live Stream
It seems as if every brand is wading into the live stream this year. Amazon recently launched a 24 hour home-shopping channel with affable hosts discussing deals, holiday gifts and the latest [...]
