What is your competitive advantage?

It’s such a simple question. What is your competitive advantage?  Whenever we are getting to know a new client, we have a process of discovery that we complete to scratch beneath the surface. We need to deeply understand your business, your products, your clients, and what sets you apart from your competition. This is a […]

A Marketing Roadmap for 2020 – Phase 1: Logo & Branding

These are conversations that we have been having day in and day out for over a decade now and you know what? Other than technological advancement, the fundamentals remain the same. Whether you prefer to do it yourself or get some help, here is a roadmap to marketing in 2020. In this series, we will […]

How To Write A Meta Description

The meta description of a web-page is a simple, yet overlooked part of search engine optimisation. The meta description is a short excerpt pulled from the text of a particular web-page and presented underneath the links of a search result’s page. Google has come and outrightly said that a meta description is not factored into […]

Why Is Content Now So Disposable?

Remember when posting anything on the internet meant something? The thought, effort and timing was deliberated and fussed over. Edit after edit made, with a looming sense of uncertainty. ‘Will the internet like this?’ Well, these days people are a lot more comfortable pressing the ‘send’ button and publishing to the big wide world. Micro-publishing […]

The Rise Of The Live Stream

It seems as if every brand is wading into the live stream this year. Amazon recently launched a 24 hour home-shopping channel with affable hosts discussing deals, holiday gifts and the latest shiniest gadgets. Twitch has become so popular, people are  becoming millionaires playing video games in their guest bedrooms. Social networks have noticed the trend […]