Professional Services Firm: AI Search Visibility and Backlinks
An Australian professional services firm earned citations in AI answers and built genuine authority through SEO for ChatGPT and white-hat backlinks.
Anonymised Australian professional services firm · Professional services · Australia-wide
The challenge
Prospects increasingly asked AI tools for recommendations, and the firm never came up. Its content also lacked the authority signals to rank for competitive terms.
Our approach
Structured content with clear answers, summaries and speakable detail
Added schema and citation-ready facts so AI tools could quote the firm
Earned white-hat backlinks from relevant industry publications
Aligned on-page SEO with the questions buyers actually ask
Results
Cited — Named in AI answers
+47% — Organic enquiries
Page 1 — For target service terms
The outcome
The firm now shows up where buyers research, both in AI answers and in organic search, and converts that visibility into qualified enquiries.
Clients tell us they found us through an AI answer. That was unthinkable a year ago.