What is your competitive advantage?

It’s such a simple question. What is your competitive advantage?  Whenever we are getting to know a new client, we have a process of discovery that we complete to scratch beneath the surface. We need to deeply understand your business, your products, your clients, and what sets you apart from your competition. This is a […]

A Marketing Roadmap for 2020 – Phase 1: Logo & Branding

These are conversations that we have been having day in and day out for over a decade now and you know what? Other than technological advancement, the fundamentals remain the same. Whether you prefer to do it yourself or get some help, here is a roadmap to marketing in 2020. In this series, we will […]

Why Are Online Reviews So Important?

Remember the days when you had to trust that spending your money resulted in what you were looking for. Going to the store and making a big purchase was daunting. How do I truly know this isn’t going to break, fall apart, or just plain not work the way it should? The answer was: you […]

Why Is Content Now So Disposable?

Remember when posting anything on the internet meant something? The thought, effort and timing was deliberated and fussed over. Edit after edit made, with a looming sense of uncertainty. ‘Will the internet like this?’ Well, these days people are a lot more comfortable pressing the ‘send’ button and publishing to the big wide world. Micro-publishing […]

The Rise Of The Live Stream

It seems as if every brand is wading into the live stream this year. Amazon recently launched a 24 hour home-shopping channel with affable hosts discussing deals, holiday gifts and the latest shiniest gadgets. Twitch has become so popular, people are  becoming millionaires playing video games in their guest bedrooms. Social networks have noticed the trend […]