What is your competitive advantage?
It’s such a simple question. What is your competitive advantage? Whenever we are getting to know a new client, we have a process of discovery that we complete to scratch beneath the [...]
A Marketing Roadmap for 2020 – Phase 1: Logo & Branding
These are conversations that we have been having day in and day out for over a decade now and you know what? Other than technological advancement, the fundamentals remain the same. Whether you [...]
Why Are Online Reviews So Important?
Remember the days when you had to trust that spending your money resulted in what you were looking for. Going to the store and making a big purchase was daunting. How do I truly know this [...]
Why Is Content Now So Disposable?
Remember when posting anything on the internet meant something? The thought, effort and timing was deliberated and fussed over. Edit after edit made, with a looming sense of uncertainty. ‘Will [...]
The Rise Of The Live Stream
It seems as if every brand is wading into the live stream this year. Amazon recently launched a 24 hour home-shopping channel with affable hosts discussing deals, holiday gifts and the latest [...]
