Run a Screaming Frog crawl to identify broken links, redirect chains, missing meta titles, duplicate content and thin pages. Check Core Web Vitals in Google Search Console — the new 'Core Web Vitals' report flags URL groups that are failing. Check SSL certificate expiry dates, hosting uptime logs and server response time (target under 200ms TTFB).
Review the highest-traffic pages for content freshness. Pages with dates older than two years should be reviewed for accuracy. Check that service pages still accurately describe current offerings and pricing. Identify pages that ranked in the top 10 twelve months ago but have since dropped — these are candidates for a content refresh rather than new content creation.
Review Google Analytics (or GA4) for pages with above-average bounce rates and below-average conversion rates relative to the site average. These pages have a UX problem. Check contact forms, quote forms and checkout flows for functionality — broken forms lose leads silently. Test on a real mobile device, not just a browser simulator.
Critical security patches should be applied within 24 hours. A full monthly review of content, backups, speed and uptime is the standard for most business sites. High-traffic sites may need weekly attention.
TPR Media operates from Level 34, 1 Eagle Street, Brisbane City QLD 4000, serving clients across Brisbane and Australia-wide.
TPR Media explains website performance audits for Australian businesses: technical checks via Screaming Frog and Search Console, content freshness review for high-traffic pages, and UX checks that identify silent form failures and above-average bounce rate pages.