Welcome.
Let's get started, what are you looking for help to solve?
MORE LEADS
MORE TRAFFIC
MORE SALES
BETTER ADS
What about an established business with ads running?
LOWER CPC
HIGHER CR
HIGHER CTR
BETTER ROI
Give a local expert the problem to Solve
Let us take the stress away from your lead generation
Lead Generation is only stressful without a proven system. Once a proven system is developed it is simply business as usual. That is what we want every client to feel like.
Who are we currently doing this for?
For the past 9 years we have been working closely with the Solarwise team. We are so humbled to be by their side as they grow. A family owned business located in Kingston, sales and leads were costing them a lot in wages of sales people. After refining their website and implementing a comprehensive ad campaign, we get phone calls from them occasionally asking us to turn the ads off as there are to many leads.
We were hesitant at first so we started with a smaller campaign and as we saw results we scaled it up. The initial website investment needed to be returned and now we are receiving multiple leads per day.
Now that is off your back lets give you some real value
Let us share with you some strategies to solve the problems above
MORE LEADS
What needs to be addressed to increase inbound leads?
- Leads = Conversions
- Know your Conversion Rate %
- Understand Google Analytics
- More leads are a result of a healthy ad sales funnel
- Increase your website visitors
- Change your Audience Targeting
- Change your Audience Targeting
MORE TRAFFIC
What needs to be addressed to increase inbound traffic?
- Traffic = Click Through Rate (CTR)
- SEO can increase your CTR
- Affiliate Links leading back to your website
- Articles + Posts with links from social media back to your website
- Email Marketing out to your database linking back
MORE SALES
What needs to be addressed to increase inbound sales?
- A sale is another form of conversion
- A sale customer takes a different path to conversion
- Understand Google Analytics!
- Sales Ads are shorter, Sharper
- Must have Landing Pages
- Landing Pages must be funnels
- Remarketing increases sales
BETTER ADS
Some advice to make better converting ads?
- Don't give away to much
- Leave the customer wanting to know more
- A/B test your Ads
- Local language for local audiences
- Moving / Animated is not always best
- Text ads have a higher CTR
- Video Ads have higher impressions
WHAT DOES ALL THIS MEAN?
LEARN YOUR DATA
You should know Google Analytics and learn how to interpret the numbers.
TRY DIFFERENT ADS
Make local ads for local audiences even for the same product.
TRY DIFFERENT AUDIENCES
Always create a test campaign to the side with a small budget to test.
PLAY WITH YOUR BUDGET
Sometimes a high daily budget might not be the best strategy so have a play.
ASK US ABOUT OUR CAMPAIGN PROFIT CALCULATOR
We can help you calculate a future or refine a present digital ad campaign based on the profit you desire to make.
