Speak Up! The Future Of Voice
Bold claims exist around voice. According to the news, it’s set to replace the keyboard. Apple’s mobile assistant Siri is already a go-to for busy people out-and-about, but voice in the home is here. Amazon’s Echo and Google Home are two devices which are being placed on coffee tables and bookshelves around the world. These virtual […]
What’s The Perfect Video Length?
Human beings are fickle. The internet and its infinite distractions have made us all realise our focus isn’t lazor-like. According to research, only about 20% of people read online articles through to the end. Videos on the internet are the same too. Many are played from the beginning, but so many are not watched to […]
The Rise Of The Live Stream
It seems as if every brand is wading into the live stream this year. Amazon recently launched a 24 hour home-shopping channel with affable hosts discussing deals, holiday gifts and the latest shiniest gadgets. Twitch has become so popular, people are becoming millionaires playing video games in their guest bedrooms. Social networks have noticed the trend […]
Should You Design Mobile-First?
You may have heard the term ‘mobile-first’ thrown around while discussing either websites or online applications. These two words refer to a strategy one can take when building anything which can be accessed on a mobile device. Build for the mobile first, then for other devices after. This approach is becoming more and more popular […]
What We Learned From Myspace
Myspace was once the social networking site. Its meteoric rise into the public spotlight made it the front-runner in the Web 2.0 race, right as the social internet was burgeoning. At its peak in June of 2008, the website attracted 75.9 million unique visitors, making it the most popular website in the world. At the […]
From Praise To Boycotts: When Is Controversy Okay?
With Australia Day almost upon the nation, strongly-worded articles and think-pieces about the day’s bleak history are being written, read and shared across our wide and hot country. Australia Day used to be a simple advertising opportunity for national brands to align themselves with our nation’s brilliantly unique identity, but January 26th is becoming less […]
Give Your Brand a Personality
It is often the case that companies focus their attention on sales and straightforward marketing tactics that they forget to take time to shift this attention towards crafting a solid brand. Just like people, brand’s need personality. Without personality, there is little likelihood you will receive the desired level of consistent engagement from prospective clients. […]
Google+ Is Shutting Down Its Service
The search engine behemoth Google is dismantling its long-run social network Google+. The multinational company behind it is citing a data breach as the reason for the cease of service for consumers. Between 2015 and 2018, all of the network’s third-party developers could access up to 500,000 user’s private information unbeknownst to Google. However, critics […]
National Icon or Perfect Billboard?
Innovative ways to advertise pop up everyday. We are bombarded at every angle, most of the time without knowing. We have come to accept this as the society that we live in. But, can this go too far? The Sydney Opera House has long been the most distinctly recognised symbol of Australia. A tourist hot-spot, […]
5 Reasons why your business’s website doesn’t deliver
A business’ website is crucial to maintain, but with it so many things can go wrong. Poor load speeds, clunky design, and painfully absent features are just a few obstacles to stay on the lookout for when looking at updating your website. Here are five potential hurdles to keep in mind. Your page speed is […]
Elevate Your Production With Drones
The introduction of drones into the film sphere has taken production levels sky high (literally). Drone footage is implemented by major players in the digital marketing world. So, what’s the big deal with sending a camera a couple hundred feet up into the sky, and why should you consider this as part of your content […]
Why Aren’t You Geo-fencing?
Mobile smartphones are now intrinsic to our lives. Consumers are constantly using their smartphones to check messages, update and search. By 2020, 2.5 billion people will own a smartphone. In Australia, 88% of the population own a smartphone and look at their small screens an average of 35 times per day. These statistics, along with […]