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Mobile smartphones are now intrinsic to our lives. Consumers are constantly using their smartphones to check messages, update and search. By 2020, 2.5 billion people will own a smartphone. In Australia, 88% of the population own a smartphone and look at their small screens an average of 35 times per
Have you ever almost clicked on what seemed like a super interesting, super relevant piece of content, only to see a small ‘sponsored’ tag underneath it? That, is the power of native advertising. By definition, native advertising is a form of paid media where the ad experience follows the natural
The Royal Queensland Show, otherwise known as the Ekka is in full swing this week. People from all over Queensland descend upon the Brisbane Showgrounds for a massive week of rides, carnival food, farmyard animals, live entertainment and of course, showbags. The goody bags full of sweets, toys and knickknacks
For nearly two decades the mobile phone has had a camera capable of recording video. Its first iterations were humble, with videos as pixelated as the likes of found footage of Big Foot. The phone’s internals have improved dramatically, however these days most people use their smartphones for selfies or
Brand creation and evolution is a story. And like all stories, there is a structure. To ensure the success of a brand, there are multiple touchpoints that work together to create brand success. Touchpoints are most commonly viewed as interactions. In the digital marketing world, interaction is everything and consumer’s
The plastic bag ban has finally come and it is here to stay. Beyond the online news stories and social media posts about abused retail and supermarket staff, society hasn’t crumbled like a single-use bag under a landfill. This roll-out has sparked yet another nationwide conversation about how individuals can
Strategy. A word that has absolutely exploded in recent times. What was once a carefully used word exclusive to the marketing and advertising world, has now been incorporated far and wide across a plethora of industries. This prompts the question, has the word ‘strategy’ lost its power? strat·e·gy /ˈstradəjē/ noun
Kensington Palace has announced the Duke and Duchess of Sussex, Prince Harry and his wife Meghan will tour Australia this Spring. Millions of people around the globe tuned in to watch their wedding to get a glimpse of the British royal family’s lifestyle of pomp and pageantry. It’s difficult to
Ad blocking. It’s changing the way the more youthful generation consume. The ability to block ads sees a huge red flag for the future success of the advertising industry. How can you reach consumers that are purposefully avoiding you? The answer to that question is actually quite simple: create better
The rise of digital media has shifted the marketing and advertising landscape as we know it. The newfound ability to reach consumers on a personal and interactive level has seen great advances. Considering digital advertising spend accounts for about 50% of all ad spend in Australia, you’d expect this to
Technology is taking over. It’s no longer surprising, people are coming to terms with it. The industries we know now will never be the same. They’re changing before our eyes, every minute of the day. One of the biggest contenders currently is artificial intelligence. Artificial intelligence (AI) currently slots into
Brand image is everything. Projecting this correctly is one of the biggest challenges modern-day advertisers face. The decision to tell or inspire through advertising can have a huge impact on the overall success of a campaign. The concept of telling in advertising is often associated with simply projecting about a
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