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In August of 2007 internet aficionado Chris Messina proposed the early adopters of Twitter group tweets with the pound (#) symbol to tag posts. The idea did not fall on deaf ears. A writer named Stowe Boyd soon after approved of the notion, and thus the hashtag was born. Messina
Video is great. We can all agree on that right? Content feeds are alive with eye-catching motion, enticing readers to pause and take a moment. The medium is exploding right now because it works. 54% of consumers want to see more videos from brands. In fact, one could argue video
Have you logged into LinkedIn lately? The social platform is now more than just where you go to update your digital resume when you finally receive that promotion. The place is buzzing. It’s the virtual water-cooler where people network, share industry goss’, and write insightful and provoking articles. Since the
Some of us spend all day, everyday, typing away at a keyboard. Whether writing out a report or responding to an important client, we rely on spell check to guide us. The red squiggly little line is our saviour. If you’re anything like me, you may have noticed that when
You’ve heard of influencers, right? People whose job it is to, well—be influential. They’re on every social network and device spruiking festivals and luxury brands to their huge list of followers, for a price. These people are popular for popular’s sake and brands are utilising them now more than ever.
Bold claims exist around voice. According to the news, it’s set to replace the keyboard. Apple’s mobile assistant Siri is already a go-to for busy people out-and-about, but voice in the home is here. Amazon’s Echo and Google Home are two devices which are being placed on coffee tables and bookshelves
Remember Google Glass? In 2012, the search-engine’s dabble into wearable technology made people reason with the possibility of an anime-like future. Their smart glasses with a camera built into the frames wasn’t as well-received as the company had hoped. People were rightly concerned with a discreet recording device sitting on
Human beings are fickle. The internet and its infinite distractions have made us all realise our focus isn’t lazor-like. According to research, only about 20% of people read online articles through to the end. Videos on the internet are the same too. Many are played from the beginning, but so
It seems as if every brand is wading into the live stream this year. Amazon recently launched a 24 hour home-shopping channel with affable hosts discussing deals, holiday gifts and the latest shiniest gadgets. Twitch has become so popular, people are becoming millionaires playing video games in their guest bedrooms. Social
You may have heard the term ‘mobile-first’ thrown around while discussing either websites or online applications. These two words refer to a strategy one can take when building anything which can be accessed on a mobile device. Build for the mobile first, then for other devices after. This approach is
Twitter is a brilliant example of the power of the internet. The social network was founded on the premise of brevity and was popularised by its chic 140 character limit. It launched the hashtag and built a stronghold in the mainstream media landscape. People once tweeted about news stories, but
Myspace was once the social networking site. Its meteoric rise into the public spotlight made it the front-runner in the Web 2.0 race, right as the social internet was burgeoning. At its peak in June of 2008, the website attracted 75.9 million unique visitors, making it the most popular website
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