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With Australia Day almost upon the nation, strongly-worded articles and think-pieces about the day’s bleak history are being written, read and shared across our wide and hot country. Australia Day used to be a simple advertising opportunity for national brands to align themselves with our nation’s brilliantly unique identity, but
It is often the case that companies focus their attention on sales and straightforward marketing tactics that they forget to take time to shift this attention towards crafting a solid brand. Just like people, brand’s need personality. Without personality, there is little likelihood you will receive the desired level of
The silly season is upon us. Present shopping and work drinks is keeping us up late, out and on about, and constantly on the phone. While people are winding down at work, they’re preparing themselves for as much fun as they can fit into their break. This time of year,
While you may not have heard of the word ‘listicle’, if you have perused any news website on the internet in the last ten years, you have probably come across this style of article. A listicle is easy and simple style of writing content as a list. Nearly a decade
‘Innovative’, ‘revolutionary’, ‘transformative’ – journalists and bloggers rely on these words to label emerging digital technology. They claim new inventions will make our current everyday online tools obsolete. One resounding example of ‘innovative’ technology which ultimately failed was the chatbot. First said to be leading the charge towards replacing basic
Technology has come a long way. No one can argue that. But we still attach the notion of technology to a device of some sort. Could this be changing? Tech startup company, Noveto is pioneering the shift towards device-less technology with innovative ideas that could see the end of earphones
The search engine behemoth Google is dismantling its long-run social network Google+. The multinational company behind it is citing a data breach as the reason for the cease of service for consumers. Between 2015 and 2018, all of the network’s third-party developers could access up to 500,000 user’s private information
Innovative ways to advertise pop up everyday. We are bombarded at every angle, most of the time without knowing. We have come to accept this as the society that we live in. But, can this go too far? The Sydney Opera House has long been the most distinctly recognised symbol
Vertical videos were once the scourge of the internet. The unsightly black bars either side of an online video were the call signs of an amateur. Youtube, Vimeo and other video-sharing platforms awkwardly squeezed vertically filmed videos into their horizontal media players, because that was the their format. However with
RED Digital Cinema President Jarred Land today shared their collaboration with Facebook, the new Manifold 360 degree camera.
A business’ website is crucial to maintain, but with it so many things can go wrong. Poor load speeds, clunky design, and painfully absent features are just a few obstacles to stay on the lookout for when looking at updating your website. Here are five potential hurdles to keep in
The introduction of drones into the film sphere has taken production levels sky high (literally). Drone footage is implemented by major players in the digital marketing world. So, what’s the big deal with sending a camera a couple hundred feet up into the sky, and why should you consider this
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