What’s The Perfect Video Length?
Human beings are fickle. The internet and its infinite distractions have made us all realise our focus isn’t lazor-like. According to research, only about 20% of people read online articles through to the end. Videos on the internet are the same too. Many are played from the beginning, but so many are not watched to […]
The Rise Of The Live Stream
It seems as if every brand is wading into the live stream this year. Amazon recently launched a 24 hour home-shopping channel with affable hosts discussing deals, holiday gifts and the latest shiniest gadgets. Twitch has become so popular, people are becoming millionaires playing video games in their guest bedrooms. Social networks have noticed the trend […]
Should You Design Mobile-First?
You may have heard the term ‘mobile-first’ thrown around while discussing either websites or online applications. These two words refer to a strategy one can take when building anything which can be accessed on a mobile device. Build for the mobile first, then for other devices after. This approach is becoming more and more popular […]
Where Is Twitter Heading?
Twitter is a brilliant example of the power of the internet. The social network was founded on the premise of brevity and was popularised by its chic 140 character limit. It launched the hashtag and built a stronghold in the mainstream media landscape. People once tweeted about news stories, but tweets are now news stories […]
What We Learned From Myspace
Myspace was once the social networking site. Its meteoric rise into the public spotlight made it the front-runner in the Web 2.0 race, right as the social internet was burgeoning. At its peak in June of 2008, the website attracted 75.9 million unique visitors, making it the most popular website in the world. At the […]
From Praise To Boycotts: When Is Controversy Okay?
With Australia Day almost upon the nation, strongly-worded articles and think-pieces about the day’s bleak history are being written, read and shared across our wide and hot country. Australia Day used to be a simple advertising opportunity for national brands to align themselves with our nation’s brilliantly unique identity, but January 26th is becoming less […]
Give Your Brand a Personality
It is often the case that companies focus their attention on sales and straightforward marketing tactics that they forget to take time to shift this attention towards crafting a solid brand. Just like people, brand’s need personality. Without personality, there is little likelihood you will receive the desired level of consistent engagement from prospective clients. […]
How To Market Your Business These Holidays
The silly season is upon us. Present shopping and work drinks is keeping us up late, out and on about, and constantly on the phone. While people are winding down at work, they’re preparing themselves for as much fun as they can fit into their break. This time of year, as many businesses know, is […]
3 Reasons Why The Listicle Is So Popular
While you may not have heard of the word ‘listicle’, if you have perused any news website on the internet in the last ten years, you have probably come across this style of article. A listicle is easy and simple style of writing content as a list. Nearly a decade ago, Cracked.com became the most […]
What Happened To Chatbots?
‘Innovative’, ‘revolutionary’, ‘transformative’ – journalists and bloggers rely on these words to label emerging digital technology. They claim new inventions will make our current everyday online tools obsolete. One resounding example of ‘innovative’ technology which ultimately failed was the chatbot. First said to be leading the charge towards replacing basic customer services, this interactive technology […]
Is This the End of Earphones?
Technology has come a long way. No one can argue that. But we still attach the notion of technology to a device of some sort. Could this be changing? Tech startup company, Noveto is pioneering the shift towards device-less technology with innovative ideas that could see the end of earphones as we have always known […]
Google+ Is Shutting Down Its Service
The search engine behemoth Google is dismantling its long-run social network Google+. The multinational company behind it is citing a data breach as the reason for the cease of service for consumers. Between 2015 and 2018, all of the network’s third-party developers could access up to 500,000 user’s private information unbeknownst to Google. However, critics […]
