National Icon or Perfect Billboard?

Innovative ways to advertise pop up everyday. We are bombarded at every angle, most of the time without knowing. We have come to accept this as the society that we live in. But, can this go too far? The Sydney Opera House has long been the most distinctly recognised symbol of Australia. A tourist hot-spot, […]

Why Vertical Videos Are The Future

Vertical videos were once the scourge of the internet. The unsightly black bars either side of an online video were the call signs of an amateur. Youtube, Vimeo and other video-sharing platforms awkwardly squeezed vertically filmed videos into their horizontal media players, because that was the their format. However with the rise smartphones and their […]

Facebook 360 and RED announce Manifold

RED Digital Cinema President Jarred Land today shared their collaboration with Facebook, the new Manifold 360 degree camera.

5 Reasons why your business’s website doesn’t deliver

A business’ website is crucial to maintain, but with it so many things can go wrong. Poor load speeds, clunky design, and painfully absent features are just a few obstacles to stay on the lookout for when looking at updating your website. Here are five potential hurdles to keep in mind. Your page speed is […]

Elevate Your Production With Drones

The introduction of drones into the film sphere has taken production levels sky high (literally). Drone footage is implemented by major players in the digital marketing world. So, what’s the big deal with sending a camera a couple hundred feet up into the sky, and why should you consider this as part of your content […]

Why Aren’t You Geo-fencing?

Mobile smartphones are now intrinsic to our lives. Consumers are constantly using their smartphones to check messages, update and search. By 2020, 2.5 billion people will own a smartphone. In Australia, 88% of the population own a smartphone and look at their small screens an average of 35 times per day. These statistics, along with […]

To Go Native or Not

Have you ever almost clicked on what seemed like a super interesting, super relevant piece of content, only to see a small ‘sponsored’ tag underneath it? That, is the power of native advertising. By definition, native advertising is a form of paid media where the ad experience follows the natural form and function of the […]

Why The Bertie Beetle Showbag Is So Darn Popular

The Royal Queensland Show, otherwise known as the Ekka is in full swing this week. People from all over Queensland descend upon the Brisbane Showgrounds for a massive week of rides, carnival food, farmyard animals, live entertainment and of course, showbags. The goody bags full of sweets, toys and knickknacks entice unrelenting children and their […]

4 Tips To Make Your Smartphone Videos More Professional

For nearly two decades the mobile phone has had a camera capable of recording video. Its first iterations were humble, with videos as pixelated as the likes of found footage of Big Foot. The phone’s internals have improved dramatically, however these days most people use their smartphones for selfies or embarrassing snapchat of friends. While […]

Enhance Your Touchpoints

Brand creation and evolution is a story. And like all stories, there is a structure. To ensure the success of a brand, there are multiple touchpoints that work together to create brand success. Touchpoints are most commonly viewed as interactions. In the digital marketing world, interaction is everything and consumer’s dictate their interactions. Thus it […]

Marketing Lessons From The Plastic Bag Ban

The plastic bag ban has finally come and it is here to stay. Beyond the online news stories and social media posts about abused retail and supermarket staff, society hasn’t crumbled like a single-use bag under a landfill. This roll-out has sparked yet another nationwide conversation about how individuals can make an environmental impact. Caged […]

How Strategic is Your Strategy?

Strategy. A word that has absolutely exploded in recent times. What was once a carefully used word exclusive to the marketing and advertising world, has now been incorporated far and wide across a plethora of industries. This prompts the question, has the word ‘strategy’ lost its power? strat·e·gy /ˈstradəjē/ noun noun: strategy plural noun: strategies […]