Why Aren’t You Geo-fencing?

Mobile smartphones are now intrinsic to our lives. Consumers are constantly using their smartphones to check messages, update and search. By 2020, 2.5 billion people will own a smartphone. In Australia, 88% of the population own a smartphone and look at their small screens an average of 35 times per day. These statistics, along with […]

To Go Native or Not

Have you ever almost clicked on what seemed like a super interesting, super relevant piece of content, only to see a small ‘sponsored’ tag underneath it? That, is the power of native advertising. By definition, native advertising is a form of paid media where the ad experience follows the natural form and function of the […]

Why The Bertie Beetle Showbag Is So Darn Popular

The Royal Queensland Show, otherwise known as the Ekka is in full swing this week. People from all over Queensland descend upon the Brisbane Showgrounds for a massive week of rides, carnival food, farmyard animals, live entertainment and of course, showbags. The goody bags full of sweets, toys and knickknacks entice unrelenting children and their […]

4 Tips To Make Your Smartphone Videos More Professional

For nearly two decades the mobile phone has had a camera capable of recording video. Its first iterations were humble, with videos as pixelated as the likes of found footage of Big Foot. The phone’s internals have improved dramatically, however these days most people use their smartphones for selfies or embarrassing snapchat of friends. While […]