Case Study

Most Successful Campaign in School History

Churchie’s fundraising campaign was record-setting and community-driven.

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Client: Churchie (Anglican Church Grammar School)

Industry: Education

Category: Fundraising Strategy & Video Production

A pitch that became a record-breaker

When Churchie needed community support, we created a campaign that delivered beyond expectations.

Churchie came to TPR Media to create a campaign that would speak to Old Boys, parents, and supporters. We pitched a concept that brought community, legacy, and future impact together in one message and it worked. The result was the most successful fundraising campaign in the school’s history, backed by powerful storytelling and clear design.

Strategy that unites community and cause

Clear concept. Cross-channel storytelling.

“This was the most successful fundraising campaign we’ve ever run. TPR’s pitch nailed it from the start, and they delivered beyond expectations.”

Churchie

Director of Advancement

Services Delivered

Key Results

School’s most successful fundraising result ever
Strong engagement from multiple audience segments
Positive internal and external reception

How we did it

Step-by-step proven results.

Churchies fundraising goals came with a challenge: how do you motivate a diverse school community to act? We reframed the narrative around legacy and personal connection, pairing it with a heartfelt concept and strong call to action. The final campaign beat every fundraising record to date.

We pitched a creative angle rooted in the school’s heritage and future.
We produced content that aligned with the values of all community groups.
We delivered video, messaging, and design in one integrated package.
We worked collaboratively with internal stakeholders.
We achieved strong outcomes across multiple touchpoints.

TYPICAL

Marketing Agencies

They may offer generic fundraising messaging.
They often separate creative, video, and outreach.
They might not consider diverse school audiences.
They typically deliver assets without strategic integration.
They may not achieve sustained or community-led momentum.

Real clients, real results.

Not empty promises.

720%

Increase in Ads conversions

Google Ads
SEO
Google Shopping
Performance Tracking
Conversion Rate Optimisation

Grand Clio

Award-winning campaign recognised internationally

Social Media Campaign
Celebrity Praise
Viral Reel
Broadway Buzz
Award-Winning Work

1,000,000

Views & highest interaction on video work produced

The Lion King
Aladdin
Frozen
TVC Production
EPK Creation

55sec

Broadcast-quality EPK for AUNZ & US theatrical rollout

Produced for AUNZ
Rolled out to US
Only 2 global producers
EPK & TVCs
Stage Production Marketing

24%

Click-through rate improvement on display campaigns

Website Redesign
SEO
Landing Pages
Google & Social Ads
Conversion Optimisation

Ranked #1

on Google for “Property Developers Brisbane”

Onsite Audit
Technical SEO Implementation
Ongoing backlink building
Copywriting
GBP optimisation

8x

Page 1 Rankings on Google, 2 Months into Campaign

Website Maintenance
SEO
Google Ads
Remarketing
Performance Reporting

Precision Filming

for Industrial Giant

Industrial Filming
Corporate Comms
On-site Shoots
Process Documentation
Executive Messaging

17k%

Digital Campaign ROI

Search Engine Optimisation
Google Ads
Facebook Ads
New Website

124%

Increase in cash donations from video production work

SEO Campaign
Technical Optimisation
Backlink Strategy
Performance Tracking
Content Refinement

3700% Increase

In Meta Video Content

Official Video Production
Royal Messaging
Public Engagement
Protocol Comms
Content Amplification