Case Study
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Client: Michael Cassel Group
Industry: Entertainment & Performing Arts
Category: Social Media Video & Viral Campaign
TPR Media created a fast-turnaround social media piece that mashed up Hamilton’s choreography with Rihanna’s Super Bowl performance. It went viral with Lin-Manuel Miranda himself reposting it, and praise from choreographer Parris Goebel. It also picked up a Grand Clio. This was creative risk that paid off.
Click here to view the clip on Instagram
Step-by-step proven results.
TPR worked with the Michael Cassel Group to create a buzzworthy, social-first promo for Hamilton. We blended fan culture, celebrity choreography and theatrical flair into one bold creative. It went viral, won a Grand Clio, and got shared by everyone from Parris Goebel to Lin-Manuel Miranda.
We identified the cultural relevance of Rihanna's Super Bowl choreography and paired it with Hamilton's own movement vocabulary.
The edit was conceived as a split-screen homage with cheeky commentary on both performance styles.
With tight timing, the reel was scripted, cut, captioned, and cleared in hours.
Posted to Hamilton's Instagram, the reel spread rapidly through fan accounts and cultural tastemakers.
It was widely shared, praised by its inspirations and won a Grand Clio for excellence.
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