Case Study

A TVC That Cuts Through with Heart

Legacy’s giving campaign was technically complex and emotionally simple.

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Client: Legacy Australia

Industry: Charity & Non-Profit

Category: TVC & Charity Campaign

Connection in under 30 seconds

Legacy’s team needed a concept that moved audiences to act and respected its emotional legacy.

Legacy Australia’s giving campaign needed a simple, human message delivered in a technically precise format. TPR Media pitched a concept designed to connect emotionally without relying on narration. The resulting 30” TVC was an elegant, emotive story that worked in silence, and stood out across broadcast and digital placements nationwide.

Craft that hits emotionally

The simpler the message, the more precise the work.

“The creative execution was exceptional. It was heartfelt, technically seamless, and most importantly – it moved people to give.”

Legacy Australia

Campaign Lead

Services Delivered

Key Results

National broadcast rollout
High emotional recall from viewer testing
Creative recognised by client and agency partners

How we did it

Step-by-step proven results.

Legacys giving campaign required a human-first concept that still worked within national TVC standards. We pitched a technically simple, emotionally strong execution that could be filmed affordably but land with impact. The final ad not only aired nationally it helped drive the best fundraising results in years.

We pitched a bold, minimalist concept that worked across all platforms.
We crafted emotional impact through visuals alone.
We managed all production, editing and approvals in-house.
We understood the sensitivities of charitable messaging.
We designed assets for broadcast, social, and web rollout.

TYPICAL

Marketing Agencies

They may rely on voiceover to carry meaning.
They might not explore creative risks for emotional impact.
They often outsource production phases.
They might not understand charity brand sensitivity.
They typically don’t plan cross-channel asset delivery.

Real clients, real results.

Not empty promises.

8x

Page 1 Rankings on Google, 2 Months into Campaign

Website Maintenance
SEO
Google Ads
Remarketing
Performance Reporting

720%

Increase in Ads conversions

Google Ads
SEO
Google Shopping
Performance Tracking
Conversion Rate Optimisation

Ranked #1

on Google for “Property Developers Brisbane”

Onsite Audit
Technical SEO Implementation
Ongoing backlink building
Copywriting
GBP optimisation

Grand Clio

Award-winning campaign recognised internationally

Social Media Campaign
Celebrity Praise
Viral Reel
Broadway Buzz
Award-Winning Work

Precision Filming

for Industrial Giant

Industrial Filming
Corporate Comms
On-site Shoots
Process Documentation
Executive Messaging

17k%

Digital Campaign ROI

Search Engine Optimisation
Google Ads
Facebook Ads
New Website

3700% Increase

In Meta Video Content

Official Video Production
Royal Messaging
Public Engagement
Protocol Comms
Content Amplification

1,000,000

Views & highest interaction on video work produced

The Lion King
Aladdin
Frozen
TVC Production
EPK Creation

24%

Click-through rate improvement on display campaigns

Website Redesign
SEO
Landing Pages
Google & Social Ads
Conversion Optimisation

55sec

Broadcast-quality EPK for AUNZ & US theatrical rollout

Produced for AUNZ
Rolled out to US
Only 2 global producers
EPK & TVCs
Stage Production Marketing

40%

Increase in lead volume for industrial campaign

Creative Strategy
School Community Buy-In
Fundraising Video
Digital and Print Assets
Most Successful in History