Case Study
Tailored by our digital growth experts.
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Legacy Australia’s giving campaign needed a simple, human message delivered in a technically precise format. TPR Media pitched a concept designed to connect emotionally without relying on narration. The resulting 30” TVC was an elegant, emotive story that worked in silence, and stood out across broadcast and digital placements nationwide.
Step-by-step proven results.
Legacys giving campaign required a human-first concept that still worked within national TVC standards. We pitched a technically simple, emotionally strong execution that could be filmed affordably but land with impact. The final ad not only aired nationally it helped drive the best fundraising results in years.
We developed and pitched a visual-first concept that could stand alone without voiceover.
We planned scene transitions, camera movement, and visual metaphors to support a silent narrative.
The shoot was tightly directed to ensure emotional nuance in every shot with minimal takes.
Careful pacing and sound design created an immersive experience without the need for dialogue.
The final 30” TVC was delivered for national TV and digital channels, supported by campaign artwork.
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